Laura Mercier | Senior Art Director
Real Flawless Foundation
Real Flawless
Foundation
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Come up with a creative concept and shoot plan for the launch of a new foundation.
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As the Senior Art Director I collaborated with the Creative Director to concept and execute the success of a 360 brand campaign for the launch of the new foundation. I assisted in the creative concept, created moodboards, shootdecks as well as created video story boards for the hero video as well as social and paid ad versions
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model photography: alique
still life photography: maxime poiblanc, jonathon kambouris, jon paterson
creative director: melise senaydin
art director: emily kemp
production: bridge artists
aristry: fulvia farolfi












