Laura Mercier | Senior Art Director

Real Flawless Foundation

Real Flawless
Foundation

  • Come up with a creative concept and shoot plan for the launch of a new foundation.

  • As the Senior Art Director I collaborated with the Creative Director to concept and execute the success of a 360 brand campaign for the launch of the new foundation. I assisted in the creative concept, created moodboards, shootdecks as well as created video story boards for the hero video as well as social and paid ad versions

  • model photography: alique
    still life photography: maxime poiblanc, jonathon kambouris, jon paterson
    creative director: melise senaydin
    art director: emily kemp
    production: bridge artists
    aristry: fulvia farolfi